Have you seen the QVC TV channel before? It's where polished demonstrators show and explain products on live TV while encouraging the audience to buy. This is a good idea for websites because 90% of website visitors aren't ready to buy so it's good to take direct action.
One of the things all the products on QVC have in common is that they can be explained and shown. The channel works because viewers appreciate a good product demonstration where they can see the product differently than it's commonly seen on a static website.
The demonstrators come across as everyday people who are benefiting from the product and show it in a way where it becomes a must-have item.
Any website with visitor traffic could benefit tremendously from an expert presenter doing the same for their product. Pictures and descriptions are fine but today's shoppers trust live video to connect with a brand.
The best way to reduce shopping cart abandonment is to raise the desire for the product to a high point and ask for the sale on the spot.
Will you find a better time to sell your product other then when you ave a captive audience on your website? How do you do this?
Simply have a good product demonstrator constantly live-stream your product and have show and sale moments on your ecommerce shop. This is a straightforward solution to a simple problem.
It's very simple. In a brick-and-mortar store, people can feel, touch, and try products. You have to give them a similar experience online if you want to delight customers. When people can see your product in action, in real-time before they buy they will be more certain of what they are getting.
When customers put your product in their cart, they are worried they may be underwhelmed when they get it so they change their minds. This is where some cart abandonment comes from.
Customers return things because pictures and descriptions can only go so far to help them to understand your product. Many products are a great fit for being demonstrated during a live stream a few times a week.
Live streaming also increases revenue because you can close the sale live and it reduces cart abandonment. Contact a team member for more context.
You increase ecommerce sales by showing customers what they need to see in order to feel comfortable to buy your product. The focus should be talking to them about how they want to feel, and doing this live builds trust. People trust live streams because they can see it's not a doctored experience. It makes them think to themselves that they can trust what they see.
What you want is for the customer to imagine using your product while making an emotional connection with them, and removing doubts about your product.
Focus on how your product will make them feel and how it will benefit them. It's like the famous saying "it’s safe to say that nobody wants a quarter-inch drill. They want a quarter-inch hole."
The power of online streaming allows you to talk about what your customer is interested in and show them the product in action. This is why infomercials are so effective, they paint a clear picture in the customer's mind about what they are getting.
A product demo should be persuasive, entertaining, and simple.