No matter the strategy, software, or methodology you use to try to increase sales on your e-commerce website, it's going to, one way or another, include the following elements.
They have too many options to choose from online, ways they can be let down in the buying process, and are never really sure they are getting what they pay for.
You have to address those above elements, in other words, sell them on your product. Sell them, don't just tell them about your product. Selling a product is a systematic way to increase the likelihood of the person taking action today and not delaying for a time in the future.
Selling is not low class, bad, or annoying when done correctly. You see, selling isn't something done to a customer, it's something done for a customer.
Customers want to buy your product but there is a maze that is built in their mind that is making things hard for them. You have to make things easy for them to get out of the maze so they can feel safe buying your product.
Showing them the product and packaging is better than talking about it. Allowing them, in real-time the ability to ask questions builds trust. Try this and you can't help but increase sales on your website.