If direct sales captures attention in the real world why not in the online world with live product demos on your website?
It was good going to Iowa code Camp again this year to meet other developers. Being a freelancer can make a person isolated so getting out of the house and driving to a different city to learn new skills and meet new people is a nice change.
Today I I pretty much finished a full stack application except for a small annoying bug in an edit button. Every time I edited something it would put the edited item in all items in the list instead of just the one I was working with.
Normally I would just think to myself "this is a simple problem let me dive in and just fix it". This is a risky way of doing things because, without some sort of order to the bug-finding process, the simple problem can turn into a needless exposition down the wrong path that robs me of time and velocity.
So what I did was take a minute to understand what the problem really was. Then I drew a quick diagram of the flow of the application. This allowed me to narrowed the scope of the problem so I can focus on real problem areas and not spend time searching in the wrong places.
Before I started coding anything I solved the problem. Lesson learned; always start with a plan no matter how simple the problem is so you don't end up going on a wild goose chase.
I took a course on TeamTreehouse today about web developers needing to have growth driven mindsets. This is extremely important in programming because a person has to be active in speeding up the learning process of new technology.
They gave the example of two groups of people who were given a choice between a hard puzzle and an easy one. Most people chose the easy one because they wanted to seem smart and not feel dumb.
The people who choose the hard one did so because they aren't concerned about labels they are only driven by challenge and knew that when they make effort towards difficult things their brains become stronger, and os their problem-solving abilities.
Some people go through life worrying about looking smart but what they should worry about is am I growing mentally.
Here are some changes a person needs to have a growth driven mindset:
Instead of this is frustrating think: This is interesting.
Instead of asking "am I smart enough" ask: Am I placing effort in high-value activity.
Instead of looking for a pat on the back: Feel good about seeing results.
This is not legal advise and with all things consult a legal expert. I know many lawyers are worried about the ABA Model Rule of Professional Conduct 7.3 which is unique to lawyers and basically prevents lawyers from cold calling for "pecuniary gain". They forget that the law only prohibits calls to solicit for “pecuniary gain" but there is nothing wrong with offering something for free with no intent for pecuniary gain.
For example, when Datetree Digital calls on behalf of B2B lawyers, we say something like: “I'm calling on behalf of [Legal firm branding] about a monthly seminar we’re offering to companies about how to avoid traps and pitfalls with legal contracts. Do you deal with contracts?………(depending on the lawyers specialty and by the way you don't have to give this seminar live. Just use a software program that gives interactive, close to live seminars on your behalf that you record once, with live chat questions being answered for you).
The seminar is given and at the end of it simply say here is our website, and here is a link to set an appointment to have a deeper conversation about any topic you want to build a relationship now before you find yourself in a painful situation where you really need legal services.
This method is a direct way to get vetted, qualified leads with out breaking any rules. There are other strategies of course, but the point is a lawyer can have cold calling done for them.
There are many misconceptions about cold calling among professional services in many B2B industries and I encourage professionals to just set an appointment and speak with an expert instead of making assumptions.
Generally, it's a good to add cold calling to your companies marketing strategy when you have a specific service you want to get business for.
If you have general services it's best to focus on one specific product or service that you offer as not overwhelm the prospect with a bunch of irrelevant features and benefits.
When we cold call someone, they only give a few seconds trying to decide if it's worth their time to listen further to the conversation, so it's important to be laser focused on the benefits your company provides them.
Cold calling is not just about sales, it's also called telemarketing for a reason. Every time we call a prospect and your company's name is mentioned, it's 1 extra impression in your prospects mind about your service.
Every impression gives your company more top of mind relevance, this is why the promotional marketing industry (shirts, pens, give away toys with a company logo on it) is a 20 billion dollar industry. It pays to market and brand your product, but cold calling sells, markets, brands and facilitates the closing of the deal at the same time.
The most popular way that most appointment setting businesses work is to simply call as many prospects as possible in a time period and add appointments to the clients calendar. This way has big problems that slow down the velocity of the businesses growth for these reasons:
1. Some people reached will insist on information being sent to them and won't give the product offering a second look without it.
We make sure the majority who are called gets a PDF with a minimum amount of information on it, copywrited to pique interest for them to visit the website and reconnect with the appointment setter to set the appointment.
2. Most appointment setting companies don't think about what happens If a person doesn't make an appointment, but does visits the website, and leaves.
This is why we offer to remarketing, which for thirty we will show ads to past visitors of your website as they shop and search on the Google Adwords network.
So when they are on Youtube, or searching something on Google they will see ads in different places reminding them about your service. This is important because it takes 8 contacts on average before someone takes action with a new service.
3. Most appointment setting businesses only focus on cold calling not technolgy that can automate processes.
We use tools to automate tasks so more time is setting appointments them administrative duties so clients get exceed results. Contact us on the contact page.